GO-TO-MARKET AND MEASUREMENT STRATEGIES IN THE CHANGING MEDIA ECOSYSTEM
ACCELERATING GROWTH
OPTIMIZATION, MEASUREMENT, CONSUMER INSIGHTS
Brands and agencies are demanding more from their media investments and using more performance marketing strategies than ever before. We help you activate your data, optimize and use the right success metrics, using big data, first-party data, consumer panels and analytics, and build the dashboards you need to access insights and financial performance.
BREAKING THROUGH WITH INNOVATION
Our clients aspire to deliver innovation and new services to publishers, advertising agencies and brands, but face challenges speaking the language and breaking through. We help our clients build from key strengths, leverage core competencies and expand to adjacent markets so new revenue is profitable revenue.
ABOUT US
The media industry is changing rapidly, with innovations in advertising, programming and performance measurement. Companies that bring innovation to the media marketplace face challenges addressing the market, communicating their benefits and targeting the right customers with their solutions.
Data ImpacX specializes in helping innovative companies, start-up organizations and teams within large companies introduce new capabilities using data, analytics and software to achieve customer and sales success in this rapidly changing marketplace.